Demijohn Press Release



ADD ZEST TO LIFE WITH DEMIJOHNS NEW GRAPEFRUIT VODKA

9th October 2009

Grapefruit is often regarded as the poor relation of the citrus family, confined to the breakfast table but this new, unique alcoholic drink from Demijohn makes the grapefruit become the king of citrus and places it firmly as an evening tipple.

Developed by two talented gardeners from Wales, Ian and Rosemary Mills, the Grapefruit Vodka Liqueur has taken six months to be perfected. But it’s been worth the wait as this new vodka liqueur is exceptional. Often touted as being sharp, this Grapefruit Vodka uses its own natural sweetness to balance the fresh citrus excitement that takes place in the mouth on drinking.

It can be drunk as a cooling, elegant aperitif when poured over ice or drunk long with tonic. For something a little different it can be combined with cranberry juice for a classic Sea Breeze cocktail or use in a Bloody Mary cocktail instead of lime and vodka to give it a little twist of something different.

Demijohn Owner Angus Ferguson says: “We already have some spectacular drinks made from most of the other main citrus fruits, so we were keen to find something that could work with the missing fruit, grapefruit.  Infusing vodka with grapefruit has produced a quirky and unique drink that really excites the palate.  It will also provide cocktail makers with an excellent new drink to mix with.

“The essence of Demijohn is to source original liquid products from small artisan producers and to be involved in their development. The Grapefruit Vodka has taken a long time in procurement, with endless tasting of earlier batches to ensure we have a truly remarkable new drink, but it has definitely been worth the wait!”

Grapefruit Vodka Liqueur is priced at £4.10/100ml it is available online from: www.demijohn.co.uk or from the shops in York, Edinburgh and Glasgow.

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Demijohn Shops:
382 Byres Road, Glasgow, G12 8AR  Tel: 0141 337 3600
32 Victoria Street, Edinburgh, EH1 2JW   Tel: 0131 225 3265
11 Museum Street, York, YO1 7DT  Tel: 01904 637 487

Normal Opening Hours:  Mon-Sat 10-6pm, Sun – 11.30-5pm 



www.demijohn.co.uk

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Fenella Taylor at Fenella Taylor PR
Tel: 01389 830390   Mobile: 07721 324696 
Email: fenella@fenellataylorpr.co.uk