Demijohn Press Release



DADDYS SPECIAL SAUCE HITS THE SPOT FOR FATHERS DAY

12th March 2009

If your Dad is a real foodie and enjoys the finer things in life then Demijohn have the perfect Father’s Day present – their new 100ml Goccia bottle of 25 year old Modenese Balsamic Vinegar.

We have all tasted the mass produced Balsamic Vinegars from the supermarkets but your tastebuds will be transported to heaven with this vinegar, which is in a league of its own. Made by the Tagliavini family just north of Modena and using skills passed down through the family over hundreds of years, the Tagliavaini Balsamic Vinegar is one of only a few Traditional Balsamics to be recognised by the Italian Consortium of producers. The Tagliavini family produce both 12-year old ‘L’Affinato’ and the exquisite 25 year old ‘Extra Vecchio’.

However, the true test for any Balsamic Vinegar is in the tasting. It is not just for drizzling on salads but also can be poured on undercut beef, parmesan cheese and for a heavenly dessert, poured over strawberries or ice cream. Even your eggs at breakfast would taste good with it poured over them!  The 25 year old is incredibly viscous with such a rich, complex aromatic flavour that it is certain to delight.

The 25 year old ‘Daddy’s sauce’ Balsamic Vinegar is so special that your father may just keep it for himself. At least he can keep it 25 years more and it will still taste as good!

Demijohn’s Owner Angus Ferguson says: “My whole opinion on balsamic vinegars changed dramatically when we actually went to meet the Tagliavini family at their Acetia and see first hand their labour of love, the process of making Traditional Balsamic Vinegar.  It is not known by the Italian’s as black gold for nothing, as once it is tasted you will be forever smitten!”

Demijohn is a unique liquid deli whose products are all stored in large glass bottles traditionally used for storing wines and spirits, from which the deli takes its name. Customers choose the size and shape of bottle, which can then be re-filled when empty, and are encouraged to taste each product before purchasing.

All these products are available online: www.demijohn.co.uk or from their shops in Edinburgh and Glasgow.
 
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Note to Editors:
The 25 year old Balsamic Vinegar is priced from: £30/100ml.
The image shows the Goccia 100ml bottle with 25 year old Balsamic Vinegar is priced from: £32.50.

Demijohn Shops:
382 Byres Road, Glasgow, G12 8AR  Tel: 0141 337 3600
32 Victoria Street, Edinburgh, EH1 2JW   Tel: 0131 225 3265
11 Museum Street, York, YO1 7DT  Tel: 01904 637 487

Normal Opening Hours:  Mon-Sat 10-6pm, Sun – 11.30-5pm 



www.demijohn.co.uk

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Fenella Taylor at Fenella Taylor PR
Tel: 01389 830390   Mobile: 07721 324696 
Email: fenella@fenellataylorpr.co.uk