Demijohn Press Release

It’s rare to find shops closing for a whole day in midsummer but Demijohn, the liquid deli, has done just that to ensure they have one of their bestselling products onto the shelves in plentiful supply.

This week the whole Demijohn team has closed the shops in Edinburgh, Glasgow and York and headed out to pick elderflowers for their delicious Elderflower Vinegar. The recent warm weather brought the elderflowers into flower very quickly so they spent two whole days collecting enough elderflowers in Yorkshire and Scotland to produce about 600 litres of Elderflower Vinegar, enough at least to partially satisfy an ever growing demand.

Mrs Sinclair, the creator of this fabulous vinegar struggles to pick enough elderflowers on her own to keep up with demand created by Demijohn customers. This valiant effort by the Demijohn team to overcome swathes of stinging nettles, brambles and inaccessible elderflower bushes to pick sacks of elderflowers has meant she has been very busy creating the vinegar since picking began on Monday.
 
Elderflower Vinegar is a rare creation and epitomises the fresh, sweet smell of summer. Its delicate flavour is similar to the traditional elderflower cordial but is sharper and more exciting to taste. It can either be used as a stunning dressing for salads – good enough on its own or mixed with extra virgin olive oil – or it can be used as a cordial – mix one third vinegar with two thirds sparkling mineral water for a dramatic de-stress drink after a hard day. Priced at £1.60/100ml it is a must.

Demijohn creator and owner Angus Ferguson says: “We have always been extremely passionate about the provenance of all our products since we started six years ago, where they come from, who makes them and what with.  Gathering elderflowers from the borders and hedgerows outside Edinburgh and around Wetherby in West Yorkshire makes great sense, as does picking sloes berries in October for our Sloe Gin.  Not only is this a great Summer activity, but this is our way of ensuring a healthy supply and something that we can easily help with.  Our Elderflower Vinegar is a really special and unique product. There are few, if any, people in Britain producing an elderflower vinegar to be sold.  We are lucky to have Mrs Sinclair and her recipe!”

Demijohn, Scotland’s only liquid deli, sources and sells a huge array of innovative vinegars, oils, spirits and liqueurs from its shops in York, Edinburgh and Glasgow and its online mail order business – www.demijohn.co.uk.

Demijohn Shops:
382 Byres Road, Glasgow, G12 8AR  Tel: 0141 337 3600
32 Victoria Street, Edinburgh, EH1 2JW   Tel: 0131 225 3265
11 Museum Street, York, YO1 7DT  Tel: 01904 637 487

Normal Opening Hours:  Mon-Sat 10-6pm, Sun – 11.30-5pm 

www.demijohn.co.uk

For photography, further press information or press samples, please contact:
Fenella Taylor at Fenella Taylor PR
Tel: 01389 830390   Mobile: 07721 324696 
Email: fenella@fenellataylorpr.co.uk