Demijohn Press Release



NEW ELDERBERRY GIN LAUNCHED AT DEMIJOHN

1st November 2011

NEW ELDERBERRY GIN LAUNCHED AT DEMIJOHN

 

The Demijohn team love combing the hedgerows for berries and flowers to convert into delicious drinks and vinegars. Its latest Gin - Elderberry Gin - could be called ‘the British hedgerow in a bottle’, such is its rich taste and colour.



These rich dark berries have been infused in Dry London Gin and sugar to create a dry liqueur that is heavenly with cheese after dinner in place of port. Picked by hand in Cheshire, artisan producer Rosie Sedgewick has created this new drink after spying clusters of elderberries in the hedgerows. The result is a deep coloured liqueur that is like no other.



Given that elderberries grow wild, supply is limited so order quickly. It is priced from £4.90/100ml.



If it runs out too quickly don’t despair as Demijohn’s other autumnal gin – Damson Gin – is equally delicious. Damsons have made a comeback as traditional fruits have grown in popularity and this fruity, dry after dinner drink is a lovely way to try them. Smoother and fruitier than Sloe Gin, Damson Gin is equally good as a tipple when out on a winter’s walk.



Demijohn Owner Angus Ferguson says: “Winter is a time when drinking gins by the fire is a favourite pastime of many! Our new Elderberry Gin has been created by one of our adventurous producers and its taste will not disappoint. We are even experimenting on some Elderberry Cocktails for cold winter’s evenings.”



Elderberry Gin is available from the Demijohn shops in Edinburgh, Glasgow and York or online from www.demijohn.co.uk while stocks last. Buy a bottle while it’s in stock!



- Ends -



Demijohn Shops:
382 Byres Road, Glasgow, G12 8AR  Tel: 0141 337 3600
32 Victoria Street, Edinburgh, EH1 2JW   Tel: 0131 225 3265
11 Museum Street, York, YO1 7DT  Tel: 01904 637 487

Normal Opening Hours:  Mon-Sat 10-6pm, Sun – 11.30-5pm 



www.demijohn.co.uk

For photography, further press information or press samples, please contact:
Fenella Taylor at Fenella Taylor PR
Tel: 01389 830390   Mobile: 07721 324696 
Email: fenella@fenellataylorpr.co.uk