Demijohn Press Release



ORGANIC ELDERFLOWER VODKA LAUNCHED TO MARK START OF SUMMER

14th May 2009

What invokes the delicious taste of summer more than the flowery sweetness of elderflowers? Which is why the world’s first liquid deli Demijohn has just launched Organic Elderflower Vodka as its new 2009 summer drink.
Our new Organic Elderflower Vodka 28.8% in a Cubana 700ml bottle
Made for Demijohn in Somerset by a farming family better known for their skill at cheese making, this new light coloured organic spirit vodka has been chosen by Demijohn for its distinctive flavour and clever balance of sweetness. Elderflowers, handpicked from the Somerset hedgerows, are infused in organic vodka and sugar to create an exciting seasonal drink.  It is the perfect drink when served either unadulterated over ice or as a longer drink with tonic.

Its crisp, summery flavour is ideal for starting that long awaited barbeque or even as a unique aperitif at a wedding or a summer party. It is available online at: www.demijohn.co.uk and is priced from: £4.10/100ml.

Angus Ferguson, owner of Demijohn said: “The flowers from the Elder Tree are one of my favourite British hedgerow steals.  There is so much that can be done with them when treated as a herb to cook with or to infuse a spirit, as in our wonderful new Elderflower Vodka.  They definitely invoke the coming of summer for me, and for us Scots who only get a couple of months of summer, it is an important moment!  So I say, get out into the garden for a party.  Put the other aperitifs to one side, and mix yourself a refreshing Elderflower Vodka and tonic to really put a spring into your summer.”

“The Organic Elderflower Vodka will be officially launched on the Demijohn Stand F157 at the BBC Good Food Show in Birmingham from 10-14 June.”

Demijohn is Scotland’s unique liquid deli, which sources unusual, delicious and interesting liqueurs, spirits, oils and vinegars from around the UK and Europe and sells them in a wide range of re-useable glass bottles. They are available from their shops in Edinburgh and Glasgow, where tasting is encouraged or from their online shop – www.demijohn.co.uk

Start this summer with this unusual spirit made from the prettiest, sweetest of hedgerow flowers.

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Organic Elderflower Vodka 28.8% is priced from: £4.10/100ml

Demijohn Shops:
382 Byres Road, Glasgow, G12 8AR  Tel: 0141 337 3600
32 Victoria Street, Edinburgh, EH1 2JW   Tel: 0131 225 3265
11 Museum Street, York, YO1 7DT  Tel: 01904 637 487

Normal Opening Hours:  Mon-Sat 10-6pm, Sun – 11.30-5pm 



www.demijohn.co.uk

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Tel: 01389 830390   Mobile: 07721 324696 
Email: fenella@fenellataylorpr.co.uk