Demijohn Press Release



SLOW DOWN IN AUTUMN WITH DEMIJOHNS SPECIAL SLOE GIN

6th October 2008

An Antica Quadra 500ml bottle of Sloe Gin 20%This rich, very British liqueur is the perfect finish to a fine meal or as a tipple in a hip flask while out on a bracing walk.

Demijohn is not just a retailer of unusual and innovative drinks. It is passionate about how they are produced and to this end the Demijohn team have become closely involved in ensuring they have a steady stock of Sloe Gin through the winter. Due to the unpredictability of sloes (they grow wild in only certain places) the Demijohn team close up shop for one day and head to Galloway to pick sloes, which are then sent to Colin and Phyllis Hingston in Worcestershire who slowly turn it into Sloe Gin. This noble team-building effort boosts the Hingston’s existing supply of sloes from South Wales to create a truly remarkable drink.

The combination of the bitter sloes, sugar and London Gin, steeped together for a few months, creates a dark, delicious syrupy liqueur. The 2007 harvest has only recently arrived in Demijohn, such is the care and perfection in its creation.

From the other end of the country in East Lothian a Scottish alternative to Sloe Gin is Robin Ford and Derry Campbell’s Damson Gin. These ex-teachers so loved making liqueurs that they gave up their careers in teaching to become liqueur makers and their products have now been voted one of top liqueurs made in the world. Again this is the perfect after-dinner tipple or winter warmer.

Demijohn’s Founder and Owner Angus Ferguson says: “With the onset of colder weather it’s time to think of autumnal drinks. The whole Demijohn team love our day picking sloes and even more tasting the eventual product when it arrives next year!”

The essence of the Demijohn shops is for customers to taste each product before purchasing. The shops are simple and eco-friendly with wooden shelves of large glass Demijohns (large glass bottles traditionally used for storing wines and spirits from which the deli takes its name.) Customers choose their product and the size and shape of glass bottle, which can then be re-filled when empty.

The Sloe Gin and Damson Gin can either be purchased from Demijohn’s shops in Edinburgh or Glasgow, or from the online shop –  www.demijohn.co.uk

- Ends -
Note to Editors:
Sloe Gin is priced from: £3.80/100ml
Damson Gin is priced from: £3.40/100ml

Demijohn Shops:
382 Byres Road, Glasgow, G12 8AR  Tel: 0141 337 3600
32 Victoria Street, Edinburgh, EH1 2JW   Tel: 0131 225 3265
11 Museum Street, York, YO1 7DT  Tel: 01904 637 487

Normal Opening Hours:  Mon-Sat 10-6pm, Sun – 11.30-5pm 



www.demijohn.co.uk

For photography, further press information or press samples, please contact:
Fenella Taylor at Fenella Taylor PR
Tel: 01389 830390   Mobile: 07721 324696 
Email: fenella@fenellataylorpr.co.uk