Demijohn's World Championship winning Sloe GinDemijohn’s Sloe Gin 25% has retained its title as the No 1 Sloe Gin in the World in the Sloe Ginster World Championships held by Moon Down Events at the George Inn in Frant, on Kent/Sussex border yesterday.

Made in Worcestershire Demijohn’s Sloe Gin is a rich, very British liqueur and is the perfect finish to a fine meal or as a tipple in a hip flask while out on a bracing walk. And what makes it even more special is that the Demijohn team shuts up shop in the autumn and treks to the Galloway hedgerows to pick sloes to ensure the producers have enough to cope with demand.

Due to the fact that sloes grow wild on the blackthorn bush in only certain places Demijohn scours the land for good, juicy sloes which are then steeped in London Gin for many months with sugar to create what is now officially the world’s best Sloe Gin. To celebrate this win Demijohn has created a new gift – the Demijohn Wibble Gift Set. With this gift set you can create the Demijohn Wibble Cocktail which combines Sloe Gin, Demijohnie Gin and Scotch Bramble Liqueur with grapefruit juice and lemon juice.

This is the 7th year of this popular annual event and is judged by those who know their sloes. All proceeds from the event are donated to the MS Society.

Angus Ferguson, owner of Demijohn said on hearing the news: “To win two years in a row is the best Christmas present we could imagine. Credit must go to our hard working Sloe Gin producing team – the Hingston family from Worcestershire. While we can help with picking and quality control, without their Hingston talent no amount of our fabulous Sloe Gin would be made. Our Demijohn Sloe Gin's taste has been based for the last 10 years on my Mother's recipe, not too sweet, not too dry and a perfect drink for the winter months. I only hope there will be enough left this year for others to try it also at Christmas.”

Last online orders for express pre-Christmas delivery for Demijohn’s Sloe Gin and other delicious liqueurs, whiskies, spirits, oils and vinegars is 18th Dec. Demijohn Sloe Gin is priced at £5.40/100ml and is available from or at our shops in Glasgow, Edinburgh, York and Oxford.

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Note to Editors:

Demijohn sources unusual, delicious artisan liqueurs, spirits, oils and vinegars from around the UK and Europe and sells them in a wide range of re-useable glass bottles. Each bottle can have a free personalised message added.

Demijohn Shops:

  • 382 Byres Road, Glasgow, G12 8AR Tel: 0141 337 3600
  • 32 Victoria Street, Edinburgh, EH1 2JW Tel: 0131 225 4090
  • 11 Museum Street, York, YO1 7DT Tel: 01904 637 487
  • 20 Little Clarendon Street, Oxford, OX1 2HP Tel: 01865 552179

Normal Opening Hours: Mon-Sat 10-6pm, Sun – 11.30-5pm

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